B2B lead generation is four jobs that get talked about as one: finding companies, working out which are worth your time, reaching them, and dealing with what comes back. Most tools do one of the four well. This page explains all four honestly, including what each costs and where a human is still required.
The phrase covers a pipeline, not a product. Split it into its four stages and it becomes obvious which part of your process is actually broken — which is usually not the part people go shopping for.
A list you cannot reach is a spreadsheet. A channel with nobody to send to is a bill. The stages only pay off together, which is the argument for running them in one place rather than stitching a database to a sender.
You describe the businesses you want the way you would say it out loud — an industry and a city — and get back real businesses with their listed address, phone number and website. It is the same data behind the search below, which works without an account:
Location, business type, rating and price level. Rating and price level matter more than they sound: for most Indian SMB categories they are the quickest proxy for whether a business is actually operating and has customers, which no amount of firmographic data tells you.
Named decision-makers and their direct email addresses. Those come from contact databases, which are compiled from sources of wildly varying legality and accuracy. Rechlio does not sell one and does not guess. A successfully fetched, website-checked and uniquely saved company costs ₹3.00.
A list of 500 businesses is not 500 prospects. Qualification is the step that decides where your sending budget goes, and it is the step most outbound processes skip because doing it by hand is unbearable.
You describe your company and what you sell once. Each lead is then scored against that description, segmented, and given a suggested opening line written for that specific business rather than a mail merge. One run costs ₹2.00 per lead.
It is a judgement made from a business listing, not from inside knowledge of that company’s budget. It is very good at putting the fifty most plausible businesses at the top of a list of five hundred. It cannot tell you that the owner’s brother-in-law already sells them what you sell. Treat the generated opening line as a first draft — the pitch is yours, and editing it is expected.
Four channels, one campaign: WhatsApp, email, SMS and AI voice calls. The choice matters more in India than the sequencing does, because reachability varies enormously by channel and by category.
Rechlio is a Meta Tech Provider. You connect your own WhatsApp Business account, Meta bills you directly for conversations, and Rechlio adds ₹0 per message on top. Most WhatsApp tools in this market charge a per-message or per-conversation markup; this one does not. How WhatsApp outreach works covers the rules that come with it — templates, opt-in and the 24-hour window.
The default send window is Monday to Friday, 9:30am–6:30pm IST. A campaign launched at midnight starts sending the next working morning. That is deliberate: for B2B, arrival time changes reply rate more than subject lines do.
The stage that gets designed last and decides whether any of it worked. Replies from every channel land in one inbox, and WhatsApp conversations carry the things a team actually needs: a status, a label, an assignee, and internal notes that the customer never sees.
Incoming replies are classified automatically — interested, not now, not interested — at ₹0.25 each, so the ones worth a human get to a human first. The classification sorts your queue; it does not answer for you.
| Finding a companyFetched, website-checked and saved when unique | ₹3.00 |
|---|---|
| AI scoring and segmenting a leadOne run against your profile | ₹2.00 |
| WhatsApp messageRechlio platform fee — you pay Meta directly | ₹0 |
| EmailVia ZeptoMail; ₹0 on your own SMTP server | ₹0.35 |
| SMSVia MSG91; ₹0.05 on your own MSG91 account | ₹0.30 |
| AI voice callPer minute | ₹10 |
| Classifying a replyInterested, not now, not interested | ₹0.25 |
A worked example: finding 500 businesses (₹1,500), AI-scoring all of them (₹1,000) and messaging the best 200 on WhatsApp (₹0 to Rechlio, plus whatever Meta charges you for those conversations) comes to ₹2,500 on Rechlio. The same 200 by email through ZeptoMail would add ₹70. Prices are per action and are the current published rates — see pricing.
The useful version of this section is the one that costs us a signup.