AI voice calls, in the languages Indian business is actually done in
A voice agent rings a lead, opens with a line you wrote, has a conversation, and records what happened as one of nine outcomes. The interesting parts are not the AI — they are the controls around it: which hours it may call in, how many lines at once, how many a day, and when it hands over to a person.
What a call is
You configure an agent once: an opening line, a system prompt if you want to override the default behaviour, a voice (male or female), a speaking speed, and a voicemail message for when nobody picks up. The campaign then calls leads from that configuration.
Calls are transcribed and kept, so a call is auditable after the fact rather than a number in a report.
Three languages
| HinglishHindi and English mixed within a sentence | Default for most B2B |
|---|---|
| Hindi | Supported |
| EnglishIndian English | Supported |
Hinglish is a separate setting rather than a Hindi variant, because both the transcription and the synthesised voice have to expect the switch.
Nine outcomes
Every call ends in exactly one recorded disposition, and the list is deliberately longer than “connected / not connected” — because the difference between a wrong number and a no-answer changes what you should do next.
- Interested — worth a human, immediately.
- Callback — they asked for another time.
- Not interested — a real answer, and the one that should stop the sequence.
- Wrong number — a data problem, not a sales one.
- Voicemail — the message was left.
- No answer, busy — retry candidates.
- Completed, failed — the call itself worked, or did not.
“Interested” is worth 25 points on the lead score and a completed call 10 — see lead scoring for the whole table.
The controls that matter
Voice is the channel where getting it wrong is loudest, so the limits are explicit rather than implied.
- Do-not-disturb hours, with their own timezone. Commercial calling hours are regulated in India; this is where you honour that.
- A daily call cap, so a misconfigured campaign cannot run all night.
- Concurrent lines and a calls-per-minute rate, so you do not dial faster than anyone can answer.
- A retry limit, so a number that did not answer is not dialled indefinitely.
- A maximum call duration, so a stuck conversation cannot run up minutes.
Every one of those is a spending control as well as a courtesy one: calls are billed by the minute.
Handing over to a person
A transfer number can be set, so a call that is going well can be handed to a human rather than ended with a promise to call back. This is the single most valuable setting on the page and the one most often left blank.
Cost
| AI voice callPer minute, within a campaign | ₹10 |
|---|---|
| Bulk callingPer minute, standalone — see the bulk calling page | ₹8 |
Billed by the minute, which is why the duration and retry caps exist. Add up a month.
What it does not do
- It does not pretend to be a person, and you should not write an opening line that does.
- It does not close deals. Best case it books time with someone who can.
- It does not make cold calling lawful. Consent and calling hours are yours.
- It does not handle every accent and line quality. Indian mobile audio is hard, and some calls will simply not transcribe well.
- It does not decide to call. A campaign does, and a campaign is launched by a person.
Questions
- Does the person know they are talking to an AI?
- They should, and that is your responsibility as the caller. The opening line is yours to write, and writing one that implies a human is both a bad idea and, under the acceptable use policy, not allowed.
- What is Hinglish, in this context?
- Code-switching between Hindi and English within a sentence, which is how an enormous amount of Indian business conversation actually happens. It is a separate setting rather than a variant of Hindi because the transcription and the voice both need to expect it.
- Can it call outside business hours?
- Not unless you configure it to. There are do-not-disturb hours with their own timezone, and they exist because commercial calling hours are regulated in India — TRAI’s rules bind the caller, not the tool.