Bulk calling is deliberately not part of the campaign machinery. It is a CSV, a script, and a job that runs — no sequence, no per-lead personalisation, no lead records to create first. Different problem, different tool, different price.
A campaign is about a relationship over time: several steps, several channels, state per lead. A bulk call job is about volume at one moment. Folding the second into the first would make both worse — the campaign builder would grow options nobody running a campaign needs, and the bulk job would inherit machinery it has no use for.
It is also billed separately, which keeps the accounting honest: a month with one big calling push does not muddle the cost of your ongoing outreach.
Jobs move through draft, then running, then complete — with the raw contact list kept alongside, so a job is inspectable after the fact rather than a number in a summary.
Progress is tracked per contact as the job executes, along with total duration and total cost as they accrue. That last one matters: minute billing on a large list is the easiest place in the product to spend more than you meant to, so the number is visible while it is happening rather than at the end.
| Bulk callPer minute, standalone job | ₹8 |
|---|---|
| AI voice call in a campaignPer minute | ₹10 |
Both are billed by the minute of connected call. Price a month.