Sending email is easy. Having it land in an inbox rather than a spam folder is the actual product, and it is mostly about restraint: starting slow on a new domain, stopping when someone says stop, and removing addresses that bounce before they cost you a reputation.
| Your own SMTP serverYour domain, your reputation, your mailbox | ₹0 |
|---|---|
| ZeptoMailConfigured for you, no server to set up | ₹0.35 |
There is a preset list of common SMTP providers, so connecting an existing mailbox is a matter of a password rather than a support ticket.
Your own SMTP is the better option in almost every case: the sending reputation belongs to your domain, and if you ever leave, it stays yours. ZeptoMail exists for the case where you have no mailbox to connect and want to start today.
A brand-new sending domain that emits four hundred emails on day one gets treated exactly as it looks. Rechlio tracks a warm-up schedule per domain, starting at 20 emails a day and rising as the domain establishes a history.
The daily cap is the thing standing between a new domain and a permanent spam classification, which is not recoverable by sending differently later. Every tool that lets you skip it is selling you a faster route to the same dead end.
One list per workspace, checked before sending, holding three kinds of entry: email addresses, phone numbers, and company identifiers. Each entry can carry a reason.
The important property is that it spans channels. Someone who unsubscribed from email is not then called, and a business you have decided not to contact is not reached on WhatsApp by a different campaign next month. A per-channel opt-out is not really an opt-out.
A bounce costs 10 points of lead score — not as a judgement on the business, but because the address is wrong and continuing to send to it damages the domain that has to carry the next thousand emails.
| Email via ZeptoMail | ₹0.35 |
|---|---|
| Email via your own SMTP | ₹0 |
| Classifying a replyInterested / not now / not interested | ₹0.25 |
The calculator will price a month of it.